Standard: LUL - 5-283

SPONSORSHIP, CO-BRANDING AND THIRD PARTY ADVERTISING

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Scope:

This Standard applies to the application of commercial branding with respect to sponsorship, co-branding and third party advertising within all LUL-owned property.

This standard addresses and supports customer service delivery issues of:

• Commercial partners;

• Branding;

• Ambience; and

• Secondary revenue

Insofar as they relate to sponsorship, co-branding and third party advertising.

This Standard shall be enforceable from March 2004

Purpose

The purpose of this Standard is to define how commercial branding, in the form of sponsorship, co-branding and third-party advertising, shall be used by London Underground Limited (LUL) for commercial advantage whilst maintaining the integrity of brand values, safety and customer service.

Organization: London Underground Library
Document Number: 5-283
Publish Date: 2007-01-01
Page Count: 4
Change Type: NEW ADDITION
Available Languages: EN
DOD Adopted: NO
ANSI Approved: NO
Most Recent Revision: YES
Current Version: YES
Status: Active
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