ARMY - AR 601-208
The Army Brand and Marketing Program
|Publication Date:||16 July 2013|
Purpose This regulation prescribes responsibilities, objectives, and policies for the U.S. Army's Branding and Marketing Program to recruit Active Army, U.S. Army Reserve (USAR), and Department of the Army (DA) Civilians; it also addresses influencers who support and encourage potential recruits for service in the Army. This regulation further defines and describes the Army Brand and procedures for the properuse of the Army Brand for all Army organizations.
Applicability. This regulation applies to the Active Army and the U.S. Army Reserve, unless otherwise stated. It also applies to Department of the Army Civilian employment regarding Army branding for all Army communications and recruiting support activities.