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ARMY - AR 601-208

The Army Brand and Marketing Program

active, Most Current
Organization: ARMY
Publication Date: 16 July 2013
Status: active
Page Count: 18
scope:

Purpose This regulation prescribes responsibilities, objectives, and policies for the U.S. Army's Branding and Marketing Program to recruit Active Army, U.S. Army Reserve (USAR), and Department of the Army (DA) Civilians; it also addresses influencers who support and encourage potential recruits for service in the Army. This regulation further defines and describes the Army Brand and procedures for the properuse of the Army Brand for all Army organizations.

Applicability. This regulation applies to the Active Army and the U.S. Army Reserve, unless otherwise stated. It also applies to Department of the Army Civilian employment regarding Army branding for all Army communications and recruiting support activities.

Document History

AR 601-208
July 16, 2013
The Army Brand and Marketing Program
Purpose This regulation prescribes responsibilities, objectives, and policies for the U.S. Army's Branding and Marketing Program to recruit Active Army, U.S. Army Reserve (USAR), and Department of...
September 21, 2007
RECRUITING/REENLISTMENT ADVERTISING PROGRAM
Applicability. This regulation applies to the Active Army and the U.S. Army Reserve, unless otherwise stated. During mobilization, the proponent may modify chapters and policies contained in this...
May 15, 1983
RECRUITING/REENLISTMENT ADVERTISING PROGRAM
A description is not available for this item.

References

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