VDI 4520 BLATT 1
Product management - Introduction and basics
| Organization: | VDI |
| Publication Date: | 1 January 2017 |
| Status: | active |
| Page Count: | 32 |
| ICS Code (Company organization and management in general): | 03.100.01 |
scope:
The recommendations of the present standard focus on those producers of technical products and services who wish to set up or improve the functions of product management within their company.
This standard elucidates for the staff and managers responsible for product management the importance of this function for market success and describes the duties and skills a product manager needs to be successful. With this in mind, the standard is addressed in particular to the following target groups:
• product manager
• entrepreneurs, owners, managers
• heads of marketing, sales, and development departments
• human resources managers and developers
• management consultants
• education and training organizations
• universities with the relevant courses
Document History