scope:

Scope and Applicability. Community outreach requires a Navywide approach, involving and integrating all echelons of command. CHINFO is the single process owner responsible for Navy's long-range engagement planning process and for the coordination and publication of an annual community outreach plan per this instruction. The commands listed in subparagraphs 4a through 4m are stakeholders in the process.

a. COMUSFLTFORCOM

b. COMPACFLT

c. CNIC

d. Chief of Naval Personnel (CHNAVPERS)

e. Commander, Navy Recruiting Command (COMNAVCRUITCOM)

f. COMNAVRESFORCOM

g. Director, NAVHISTHERITAGECOM

h. Chief, BUMED

i. Office of Naval Research (ONR)

j. Commander, Naval Special Warfare Command (COMNAVSPECWARCOM)

k. United States Naval Academy (USNA)

l. Chief of Naval Air Training (CNATRA)

m. United States Navy Band

Purpose

a. To establish policy and assign responsibilities for the Navy's Community Outreach Plan, hereafter referred to as "Outreach: America's Navy." "Outreach: America's Navy" will enhance public awareness of the Navy's missions, personnel, and recruiting in a coordinated, targeted manner with special emphasis on non-fleet concentration areas. These efforts will be measurable to ensure the most effective use of the Navy's resources.

b. This revision updates the community outreach requirements for the commands responsible for executing the Navy's key community outreach programs, as summarized in subparagraphs 1b(1) through 1b(7). This instruction is a complete revision and should be reviewed in its entirety.

(1) For Chief of Information (CHINFO) (CNO N09C), codifies the requirements to create and issue an annual community outreach plan and assess its effectiveness through surveys of the general public. It also refines the requirements for the Navy Week and Executive Engagement Visit Programs and formally establishes the requirement for the "America Connections Hometown Media Outreach" Program.

(2) For Commander, U.S. Fleet Forces Command (COMUSFLTFORCOM), and Commander, U.S. Pacific Fleet (COMPACFLT), updates targets for underway embark programs and provides additional guidance regarding the execution of Continental United States (CONUS) port visits and Fleet Weeks.

(3) For Commander, Navy Installations Command (CNIC), formalizes the region's role as the supported command for both East and West Coast Fleet Weeks.

(4) For Commander, Navy Reserve Forces Command (COMNAVRESFORCOM), synergizes the Educator Orientation Visit Program with the "Leaders to Sea" Program to get more educators to sea.

(5) For Navy Bureau of Medicine and Surgery (BUMED), synergizes outreach to medical schools and hospitals around the country with the Navy Week Program.

(6) For Navy History and Heritage Command (NAVHISTHERITAGECOM), establishes a requirement for a "Commemorative Event Toolbox" for use by commands in the celebration of historical events.

(7) For the Navy flag officer and Senior Executive Service (SES) community, reaffirms the requirement to participate in the Navy Week and Executive Engagement Visit Program when schedules permit.