ISO - 20252
Market, opinion and social research, including insights and data analytics - Vocabulary and service requirements
|Publication Date:||1 February 2019|
|ICS Code (Services. Company organization, management and quality. Administration. Transport. Sociology. (Vocabularies)):||01.040.03|
|ICS Code (Trade. Commercial function. Marketing):||03.100.20|
|ICS Code (Sociology. Demography):||03.020|
This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.