scope:

The purpose of the present document is to assess activities and business plans with relevance to Audience Measurement. It briefly also provides a synopsis of information related to Audience Measurement of television viewership and radio listenership that receive programs or information by means of broadcast to fixed and mobile locations, broadband networks, or on-line Internet.

Audience measurement is a market research tool used to assess the return on advertising investment and to maximize the value provided users. Such measurements are made to provide information to tailor messages or content to better suit the preferences of a target audience and which promotes advertisers and content providers objectives.