ETSI - TS 103 736-1
Hybrid Broadcast Broadband TV; Targeted Advertising; Part 1: Functional requirements
active, Most Current
| Organization: | ETSI |
| Publication Date: | 1 June 2020 |
| Status: | active |
| Page Count: | 59 |
scope:
The present document extends ETSI TS 102 796 [1] to enable the replacement of advertisements in the broadcast with ones targeted at the consumer including defining how adverts are to be preloaded, defining an API for switching from broadcast to an advert and vice-versa and defining how reporting of advert playback can be done.
Document History
TS 103 736-1
June 1, 2020
Hybrid Broadcast Broadband TV; Targeted Advertising; Part 1: Functional requirements
The present document extends ETSI TS 102 796 [1] to enable the replacement of advertisements in the broadcast with ones targeted at the consumer including defining how adverts are to be preloaded,...