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ETSI - TR 103 752-2

Digital Video Broadcasting (DVB); Dynamic substitution of content in linear broadcast; Part 2: Interfacing to an advert decisioning service and optimal preparation of media

active, Most Current
Organization: ETSI
Publication Date: 1 December 2020
Status: active
Page Count: 20
scope:

The present document provides guidance and recommended practice for delivering and measuring targeted adverts in horizontal and vertical market deployments using in-market advert technology. The focus of the present document pertains to the context of linear broadcast and the substitution with IP delivered adverts. In so much as information on video and audio encoding/packaging or receiver implementations impacts the advert media served, it is discussed. In-depth technical audio/visual guidance is not given, neither is in-depth information on receiver implementations.

Document History

TR 103 752-2
December 1, 2020
Digital Video Broadcasting (DVB); Dynamic substitution of content in linear broadcast; Part 2: Interfacing to an advert decisioning service and optimal preparation of media
The present document provides guidance and recommended practice for delivering and measuring targeted adverts in horizontal and vertical market deployments using in-market advert technology. The...

References

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