SAE - EPR2022012
Design of the In-vehicle Experience; (AN SAE EDGE RESEARCH REPORT - CONNECTED AND AUTOMATED VEHICLE TECHNOLOGIES)
|Publication Date:||9 June 2022|
Modern vehicles are being redefined through three major trends: automation, digitalization, and electrification. One common result from all three is that the in-vehicle experience, both physical and digital, is increasingly the differentiating factor between vehicles. Technological advances made the integration of touch displays, smart surfaces, and internet connectivity feasible and cost-effective for most vehicle segments. The growing resemblance of in-vehicle experiences with mobile experiences leads to user expectations on par with smartphones. As a result, original equipment manufacturers (OEMs) are faced with the challenge of providing suitable service offerings that are safe to use. At the same time, OEMs must identify services to exclude or limit, without encouraging drivers to resort back to their mobile devices. This increasingly complex in-vehicle experience design process is being shaped by new stakeholders, including operating system providers and application developers. While these stakeholders provide experience and skills in software development and mobile experience design, they lack the decades of experience designing for the driving context that OEMs provide. Defining each one's role in this process and establishing efficient ways to collaborate is one of the major challenges in modern in-vehicle experience design. Another challenge is augmenting and expanding existing guidelines and best practices to meet these changes. Current guidelines are not sufficient, especially for the new stakeholders. Bringing company- and platform-specific insights together into an industry-wide approach would benefit manufacturers, suppliers, developers, service providers, and customers.
NOTE: SAE EDGE Research Reports are intended to identify and illuminate key issues in emerging, but still unsettled, technologies of interest to the mobility industry. The goal of SAE EDGE Research Reports is to stimulate discussion and work in the hope of promoting and speeding resolution of identified issues. These reports are not intended to resolve the challenges they identify or close any topic to further scrutiny.