ITU-T - J.380.5
(Pre-Published) Digital Program Insertion–Advertising Systems Interfaces: Part 5 – Placement Opportunity Information Service
| Organization: | ITU-T |
| Publication Date: | 1 November 2011 |
| Status: | active |
| Page Count: | 39 |
scope:
This Recommendation defines the messaging protocol for the Placement Opportunity Information Service (POIS) consistent with other parts of the J.380 standard. A POIS holds, maintains, and retains descriptions of content Placement Opportunities (typically for advertisements) and the interface supports query and notification operations for those opportunities.
A POIS additionally contains features, characteristics and constraints for each Placement Opportunity, appropriate for the platform, rights, and policies including those of the content in which it exists. These Placement Opportunities may or may not be content specific and the traits and constraints may vary by network, geographic region, or other content distribution dimension.
This Recommendation defines a standardized interface for accessing the Placement Opportunity information known to a POIS.
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