ITU-T - J.707
(Pre-Published) Messages and protocols enabling target content distribution for integrated broadband cable networks
active, Most Current
| Organization: | ITU-T |
| Publication Date: | 1 January 2012 |
| Status: | active |
| Page Count: | 15 |
scope:
This [draft] Recommendation defines the messages and protocols used to realize the target content distribution carried out on a delivery platform for integrated broadband cable networks. The target content distribution is the mechanism for content distribution addressed to specific target users according to a set of distribution policies and specific interactive feedback between content providers/Ad providers and the platform. Assumed services are target advertisement video insertion, target application insertion, and content recommendation.
Document History
J.707
January 1, 2012
(Pre-Published) Messages and protocols enabling target content distribution for integrated broadband cable networks
This [draft] Recommendation defines the messages and protocols used to realize the target content distribution carried out on a delivery platform for integrated broadband cable networks. The target...