ITU-T - J.707
(Pre-Published) Messages and protocols enabling target content distribution for integrated broadband cable networks
|Publication Date:||1 January 2012|
This [draft] Recommendation defines the messages and protocols used to realize the target content distribution carried out on a delivery platform for integrated broadband cable networks. The target content distribution is the mechanism for content distribution addressed to specific target users according to a set of distribution policies and specific interactive feedback between content providers/Ad providers and the platform. Assumed services are target advertisement video insertion, target application insertion, and content recommendation.