ISO - 20252
Market, opinion and social research - Vocabulary and service requirements
|Publication Date:||1 June 2012|
|ICS Code (Services. Company organization, management and quality. Administration. Transport. Sociology. (Vocabularies)):||01.040.03|
|ICS Code (Sociology. Demography):||03.020|
This International Standard establishes terms and definitions and service requirements for organizations and professionals conducting market, opinion and social research.
Non-market research activities, such as direct marketing, are outside the scope of this International Standard.