DS/INF 86
Quality in sales and marketing
| Organization: | DS |
| Publication Date: | 1 February 1993 |
| Status: | inactive |
| ICS Code (Quality management and quality assurance): | 03.120.10 |
| ICS Code (Trade. Commercial function. Marketing): | 03.100.20 |
scope:
This book is primarily concerned with certification of quality assurance systems according to the ISO 9000 standards in generel, with special focus on how quality certification is used by and will affect the sales and marketing function. Great importance is attached to the most essential fields within the quality assurance process inrelation to sales and marketing, and by means of check quistions and proposals for different systematics this book will be an active tool in the hands of the reader.
Document History