scope:

The present guideline should be applied after using VDI 4506 Part 1 if the action-related findings there obtained concentrate on the development and optimization of services or on performance systems (services plus physical goods).

Note: This note only applies to the German version.

The "Company" business plan in VDI 4506 Part 1 here becomes the "Services" business plan. The approach is the same methodologically except that questions now focus on and around services or performance systems.

Even independently of the application of VDI 4506 Part 1, the present guideline is still a valuable guide for both beginners and experienced individuals.

One particular aim of this guideline is to provide assistance in converting existing free-of-charge services into services against payment. The guideline should make aware of how this is seen by the customer. Every service is noticed and evaluated by the customer, even unplanned and free services. This evaluation is an input into the personal brand value from the point of view of the customer.

One major claim made by this guideline is that it focuses on the user as an entrepreneur or a person responsible for planning and designing the services and performance systems of the company

as company or project manager,

for self-conception and objectives,

for product management and marketing,

for coordination of development, production and sales,

for monitoring of processes and results.

This guideline is an orientational aid for you which allows you to holistically analyze, communicate and implement your company's services and service possibilities. You should exploit the opportunities offered by a service in order to differentiate yourself in the competitive environment and to arouse enthusiasm in your customer by means of clearly discernible unique selling points which satisfy customer needs appropriately and individually.