scope:

This guideline presents structures and guidances, which enable companies to analyze their present situation and design a strategy to subsequently influence the ascertained parameters/competencies in such as way as to achieve an increase in business success and customer benefit. This analysis instrument is called Business Check. In further guidelines under the title "Strategic sales", methods, and aids will be presented, to positively influence especially those competencies which operate directly external, on the market.

The target groups of this guideline are all persons who develop, evaluate, and directly influence sales and marketing strategies at a business level or as responsible individual.