ISO 19731

Digital analytics and web analyses for purposes of market, opinion and social research - Vocabulary and service requirements

active, Most Current
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Organization: ISO
Publication Date: 1 June 2017
Status: active
Page Count: 24
ICS Code (Services. Company organization, management and quality. Administration. Transport. Sociology. (Vocabularies)): 01.040.03
ICS Code (Trade. Commercial function. Marketing): 03.100.20
ICS Code (Sociology. Demography): 03.020
scope:

This document specifies the terms and definitions, as well as the service requirements, for organizations and professionals that conduct digital analytics and web analyses for collecting, analysing and reporting of digital data for purposes of market, opinion and social research by various methods and techniques. It provides the criteria against which the quality of such services can be assessed and evaluated.

This document applies to digital analytics and web analyses conducted by service providers on their own initiative, commissioned by clients or conducted by clients themselves.

This document applies to digital and web analysis research activities such as:

- understanding the usage of websites via the use of cookies, page impressions and other means, navigation across sites, time spent by visitors and their actions;

- online metered panels, e.g. on-going measurement of web visitation via meters installed on panellists' desktop, mobile or tablet devices;

- tag-based solutions to measure online usage at universe level, which can be integrated with metered panel data to provide a hybrid measurement;

- social media analytics which collect, aggregate and analyse online comments, and user-generated content such as blogs, forums and comments on news sites or other sites.

NOTE Universe can also be known as population.

This document can be construed to cover all forms of digital data collection including from desktop computers, tablets, mobile devices and over the top (OTT) devices as well as internet of things (IoT) devices where applicable.

Document History

ISO 19731
June 1, 2017
Digital analytics and web analyses for purposes of market, opinion and social research - Vocabulary and service requirements
This document specifies the terms and definitions, as well as the service requirements, for organizations and professionals that conduct digital analytics and web analyses for collecting, analysing...

References

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