ISO 20671
Brand evaluation — Principles and fundamentals
active, Most Current
Buy Now
| Organization: | ISO |
| Publication Date: | 1 March 2019 |
| Status: | active |
| Page Count: | 22 |
| ICS Code (Patents. Intellectual property): | 03.140 |
scope:
This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.
Document History
ISO 20671
March 1, 2019
Brand evaluation — Principles and fundamentals
This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and...