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ISO 10668

Brand valuation — Requirements for monetary brand valuation

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Organization: ISO
Publication Date: 1 September 2010
Status: active
Page Count: 18
ICS Code (Patents. Intellectual property): 03.140
scope:

This International Standard specifies requirements for procedures and methods of monetary brand value measurement.

This International Standard specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

Document History

ISO 10668
September 1, 2010
Brand valuation — Requirements for monetary brand valuation
This International Standard specifies requirements for procedures and methods of monetary brand value measurement. This International Standard specifies a framework for brand valuation, including...

References

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