Brand valuation — Requirements for monetary brand valuation
|Publication Date:||1 September 2010|
|ICS Code (Patents. Intellectual property):||03.140|
This International Standard specifies requirements for procedures and methods of monetary brand value measurement.
This International Standard specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.