ISO 10668
Brand valuation — Requirements for monetary brand valuation
active, Most Current
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| Organization: | ISO |
| Publication Date: | 1 September 2010 |
| Status: | active |
| Page Count: | 18 |
| ICS Code (Patents. Intellectual property): | 03.140 |
scope:
This International Standard specifies requirements for procedures and methods of monetary brand value measurement.
This International Standard specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.
Document History
ISO 10668
September 1, 2010
Brand valuation — Requirements for monetary brand valuation
This International Standard specifies requirements for procedures and methods of monetary brand value measurement.
This International Standard specifies a framework for brand valuation, including...