scope:

Purpose:

In accordance with the authority in DoD Directive 5124.02, this issuance:

• Establishes policy and assigns responsibilities for oversight and implementation of DoD recruitment marketing engagement, event contracts, or task orders.

• Implements a formal process to:

o Facilitate a more effective use of marketing and advertising resources.

o Address inefficiencies. o Ensure information sharing among the Military Services.

o Eliminate duplication efforts, overlap, and fragmentation that may result from the absence of coordination among the Military Services.

• Sets minimum criterion for metrics or other measurable deliverables by which each Military Department and Military Service can evaluate recruitment marketing success to help achieve recruiting goals.

• Authorizes conduct of marketing related after-action reports, semi-annual contracting reports, and annual internal audits.

APPLICABILITY.

This issuance applies to OSD, the Military Departments, the Office of the Chairman of the Joint Chiefs of Staff and the Joint Staff, the Combatant Commands, the Office of the Inspector General of the Department of Defense, the Defense Agencies, the DoD Field Activities, and all other organizational entities within the DoD (referred to collectively in this issuance as the "DoD Components").