scope:

Purpose:

In accordance with the authority in DoD Directive 5124.02, this issuance:

• Establishes policy and assigns responsibilities for oversight and implementation of DoD recruitment marketing engagement, event contracts, or task orders.

• Implements a formal process to:

o Facilitate a more effective use of marketing and advertising resources.

o Address inefficiencies.

o Ensure information sharing among the Military Services.

o Eliminate duplication efforts, overlap, and fragmentation that may result from the absence of coordination among the Military Services.

• Sets minimum criterion for metrics or other measurable deliverables by which each Military Department and Military Service can evaluate recruitment marketing success to help achieve recruiting goals.

• Authorizes conduct of marketing related after-action reports, semi-annual contracting reports, and annual internal audits.