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ARMY - AR 601-208

The Army Marketing Program

active, Most Current
Organization: ARMY
Publication Date: 10 November 2021
Status: active
Page Count: 22
scope:

Purpose

This regulation prescribes the responsibilities, objectives, policies, and procedures for the U.S. Army Marketing Program and the Army Trademark and Licensing Program (ATLP). It governs the marketing operations that provide the necessary activities, institutions, and processes to create, deliver, and analyze the effectiveness of marketing content to enable the Army to access and retain personnel with talents that best meet the U.S. Army's missions. This includes marketing activities that support Regular Army, Army National Guard (ARNG), U.S. Army Reserve (USAR), Special Mission recruiting (to include Chaplain, Judge Advocate General Corps, U.S. Army Special Operations Forces (ARSOF), Army Medical Corps, and other similar missions) as well as Department of the Army (DA) Civilians. This regulation further defines Army policy and prescribes Army procedures for the proper use of the Army's logos, tag lines, and elements of its trademarks by Army organizations.

Document History

AR 601-208
November 10, 2021
The Army Marketing Program
Purpose This regulation prescribes the responsibilities, objectives, policies, and procedures for the U.S. Army Marketing Program and the Army Trademark and Licensing Program (ATLP). It governs the...
July 16, 2013
The Army Brand and Marketing Program
Purpose This regulation prescribes responsibilities, objectives, and policies for the U.S. Army's Branding and Marketing Program to recruit Active Army, U.S. Army Reserve (USAR), and Department of...
September 21, 2007
RECRUITING/REENLISTMENT ADVERTISING PROGRAM
Applicability. This regulation applies to the Active Army and the U.S. Army Reserve, unless otherwise stated. During mobilization, the proponent may modify chapters and policies contained in this...
May 15, 1983
RECRUITING/REENLISTMENT ADVERTISING PROGRAM
A description is not available for this item.

References

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