ARMY - DA PAM 601-208
Army Marketing
active, Most Current
| Organization: | ARMY |
| Publication Date: | 10 November 2021 |
| Status: | active |
| Page Count: | 23 |
scope:
Purpose
This pamphlet serves as a guide for all Army organizations that conduct marketing activities including recruiting, entry processing and training, and retention. It describes basic marketing concepts and processes. Marketing is the overarching system that drives both awareness, engagement, and activation through sales. Marketing sets the direction for the Army's ability to acquire and retain talented Soldiers and Department of the Army (DA) Civilians.
Document History
DA PAM 601-208
November 10, 2021
Army Marketing
Purpose
This pamphlet serves as a guide for all Army organizations that conduct marketing activities including recruiting, entry processing and training, and retention. It describes basic marketing...