ISO - 20671-1
Brand evaluation — Part 1: Principles and fundamentals
active, Most Current
| Organization: | ISO |
| Publication Date: | 1 November 2021 |
| Status: | active |
| Page Count: | 22 |
| ICS Code (Patents. Intellectual property): | 03.140 |
scope:
This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.
Document History
20671-1
November 1, 2021
Brand evaluation — Part 1: Principles and fundamentals
This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and...