scope:

This Standard applies to all stationery created in support of LU's business.

This Standard shall be enforceable from the date of issue.

Purpose

The purpose of this Standard is to define the content and layout of London Underground (LU) printed stationery so that the company presents a consistent and recognisable face to its external and internal audiences.

The Standard specifies basic design elements and content for a suite of stationery items. Detailed typographic design layouts, colour references and paper specifications are provided to enable the consistent production of pre-printed items.

The Standard provides guidance on the development of content and the requirement to use electronic templates.