scope:

Applicability.

This regulation applies to the Active Army, the Army National Guard/Army National Guard of the United States, and the U.S. Army Reserve, unless otherwise stated. It also applies to the U.S. Military Entrance Processing Command for Centers of Influence Events that it initiates in support of the Department of Defense Student Testing Program. Heads of Headquarters, Department of the Army agencies and commanders of Army commands, installations, or activities must have knowledge of AR 340-21 and AR 25-55.

Purpose

This regulation establishes policy, responsibilities, and procedures for conduct of the following promotional recruiting support programs:

a.The Total Army Involvement in Recruiting (TAIR) Program, whereby major Army Commands (ACOMs), field operating agencies (FOA), the Army National Guard of the United States (ARNGUS) and the U.S. Army Reserve (USAR) furnish equipment and personnel as requested by the U.S. Army Accessions Command (USAAC), which consists of the U.S. Army Recruiting Command (USAREC) and the U.S. Army Cadet Command (USACC), to participate in recurring and continued promotional activities that enhance attainment of the Total Army recruiting mission. The TAIR program is focused on two basic campaigns:

(1) Prospects (primary).

(2) Army Awareness (secondary).

b.The General Officer Recruiting Support Program provides general officers the opportunity to support recruiting activities in their hometowns or alma maters or during their official travels.

c. The Educator/Centers of Influence (E/COI) Tour Program provides E/COI tours of Army installations and activities for educators and centers of influence.

d. The Centers of Influence (COI) Events Program provides information on Army opportunities and options to COI. For the U.S. Military Entrance Processing Command (USMEPCOM), COI events provide information on the Department of Defense (DOD) Student Testing Program; in particular, the Armed Services Vocational Aptitude Battery (ASVAB) tests offered in the nation's high schools.

e. Delayed Entry Program (DEP)/Delayed Training Program (DTP) functions reinforce the commitment made by members of the Army's DEP and DTP.

f. The Recruiting Partnership Council (RPC) is a forum to establish a perpetual partnership, improve communications, and synchronize recruiting efforts between USAREC and U.S. Army Reserve Command (USARC). The primary function of this council is to build and sustain unit personnel strength.