scope:

London Underground overview

Good signing assists our customers in negotiating the Underground system and minimises the need to consult station staff. This is the ideal for maximising operational efficiency, for creating the best impression and for gaining customer satisfaction.

The journey from station entrance to the platform, from train to train, or to the station exit is often extremely complicated. In the enclosed, confined and busy environment of the Underground, lack of clear directions can cause considerable anxiety. The principle aim in signing must always be to meet the information needs of the customer.

The design, layout and content of each and every sign is a considered asset to enable London Underground to project an image of efficiency, consistency and modernity. Compromising the design or production quality would weaken the effectiveness of our signing and our corporate image.

To support our world famous identity, we need to make sure that we install signage which conforms to this Standard, and to ensure that any necessary modification is properly controlled.